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Key #4 - Lead With Relevance (12 Keys for Effective Leadership)

Lead so that when your audience, customers, clients, or people hear your voice, it gives life and relevance. Leaders must realize that what they speak provokes people to action—a voice of a leader plants insight, wisdom, knowledge, and understanding that causes change. The voice of a leader has the ability and capacity to transport individuals and organizations to a desired destination.


  • Lead with the purpose of changing the lives for the better.

  • Lead with a voice that is relevant to the times and seasons.

  • Lead to provide insight and enlighten those who will listen.

  • Lead to transport and transform individuals, groups and organizations.



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